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This privacy policy explains how we process personal data on the website silviailvesmusic.com and through the newsletter and contact form.
The controller of your personal data is:
OÜ Cello Events
Registry code 16996711
Suur-Karja tn 18, 10146 Tallinn, Estonia
Email: info@silviailvesmusic.com
Write to this address if you have questions about your data or wish to exercise your rights.
This policy applies to the website, the newsletter and the contact form. It does not apply to other websites our site links to, such as social media or ticketing sites. Those have their own privacy policies.
We process only the data we need for each purpose and do not keep it longer than stated in the table. We do not sell personal data or make decisions about you based solely on automated processing. Legal bases refer to the General Data Protection Regulation (GDPR).
| Purpose | Data | Legal basis | Retention period |
|---|---|---|---|
| Sending the newsletter | Email address, language, time of subscribing and consent text; email opens and link clicks | Your consent, GDPR Art. 6(1)(a) | Until you unsubscribe, after which only a record of the unsubscribe |
| Responding to enquiries through the contact form | Name, email address, phone (if you add it), topic, message | Our legitimate interest in replying to you, GDPR Art. 6(1)(f); for performances, preparing a contract, Art. 6(1)(b) | Up to 12 months after the last contact |
| Replying to your emails | Name, email address, message | Our legitimate interest in replying to you, GDPR Art. 6(1)(f) | Up to 12 months after the last contact |
| Website usage statistics (Google Analytics, Microsoft Clarity) | Pseudonymous visitor ID, pages viewed, clicks and scrolling, device and browser, approximate location | Your consent, GDPR Art. 6(1)(a) | Google Analytics 14 months, Clarity recordings 30 days |
| Remembering your cookie choice | Your choice in the cookie banner | Our legitimate interest and the legal obligation to ask for consent | 365 days |
| Protecting forms from spam | Hidden form field; with Google reCAPTCHA, device and usage data | Our legitimate interest in keeping forms secure, GDPR Art. 6(1)(f) | Google keeps reCAPTCHA data under its own terms |
| Website operation and security | IP address, browser, request time and address of the page opened (server logs) | Our legitimate interest in a working and secure website, GDPR Art. 6(1)(f) | The hosting provider deletes logs when they reach the size limit |
If processing is based on your consent, you may withdraw it at any time. This does not affect processing carried out before withdrawal. If the basis is our legitimate interest, you may object to the processing (section 9).
If you enter your email address in the subscription form and give your consent, you subscribe to Silvia Ilves’s newsletter. After subscribing you will see a thank-you page.
What we store: your email address, the language of the page, the time of subscribing and the consent text shown to you. This lets us show when and how you gave your consent.
How the newsletter works: your address is first stored in the website’s database and sent from there to MailerLite, which we use to send the newsletter. The emails are about Silvia’s music, concerts and new releases.
Unsubscribing: every email contains an unsubscribe link. You can also write to info@silviailvesmusic.com. MailerLite shows us whether an email was opened and which links were clicked. We use this data only in aggregate to improve the newsletter.
Providing your email address is voluntary. Without it we cannot send you the newsletter.
You can use the form on the contact page to ask about performances, collaboration or other matters.
What we store: your name, email address, phone (if you add it), the selected topic, your message and a record that you read the privacy policy. The message is sent by email to info@silviailvesmusic.com and a copy remains in the website’s database.
Why: so that we can reply to you and, if needed, arrange a performance or collaboration. We keep the enquiry for up to 12 months after the last contact. If it leads to a contract, we keep the data for as long as needed for accounting and performance of the contract.
Spam protection: the form has a hidden field that people cannot see. We also use Google reCAPTCHA on the form, which sends Google information about your device and your use of the form to tell a person from a robot. Google processes this data under its own privacy policy.
We use statistics cookies only if you have given your consent in the cookie banner. Without consent, only necessary cookies are loaded.
Google Analytics shows us in aggregate which pages are viewed and where visitors come from. We use Google’s Consent Mode: until consent is given, no statistics cookies are stored. During that time the page sends Google only a cookieless signal about the page visit.
Microsoft Clarity shows how the site is used: clicks, scrolling and anonymous session recordings. Text entered into forms is hidden in the recordings. We use it to improve the site, not for advertising.
Changing your consent: you can change your choice at any time using the “Cookie settings” link in the page footer or below.
| Cookie | Set by | Purpose | Category | Duration |
|---|---|---|---|---|
| cmplz_* | silviailvesmusic.com | Remembers your cookie choice | Necessary | 365 days |
| silvia_portaal | silviailvesmusic.com | Keeps you logged in on the partner page | Necessary | 30 days |
| _ga | Google Analytics | Distinguishes visitors | Statistics | 2 years |
| _ga_* | Google Analytics | Keeps the state of the visit | Statistics | 2 years |
| _clck | Microsoft Clarity | Distinguishes visitors | Statistics | 1 year |
| _clsk | Microsoft Clarity | Connects page views into one session | Statistics | 1 day |
| CLID, MUID | Microsoft Clarity | Recognises a visitor across Clarity sites | Statistics | 1 year |
The cookie banner tool compiles an exact and up-to-date cookie list after the site opens; the table will be updated accordingly.
Everyone who subscribed to the newsletter before 10 October 2026 took part in the ticket giveaway described in the giveaway rules. For the giveaway we used your email address, time of subscribing and language.
We contacted the winners by email and asked only for the data needed to hand over the tickets. We delete this data after the prizes have been handed over. Your newsletter subscription remains valid until you unsubscribe.
We use the service providers named below. Processors handle data only on our instructions and under a data processing agreement (GDPR Art. 28).
| Service provider | What it does for us | Role | Where data is processed |
|---|---|---|---|
| Elkdata OÜ (Veebimajutus.ee), Telliskivi 60/2, Tallinn | Hosts the website and database (including subscribers and contact form enquiries), keeps server logs | Processor | Estonia |
| MailerLite | Sends the newsletter and stores subscriber data | Processor | EU |
| Google Ireland Limited (Google Analytics, reCAPTCHA) | Website statistics; protecting forms from robots | Processor (Analytics); for reCAPTCHA also an independent controller | EU and USA |
| Microsoft Ireland Operations Limited (Clarity) | Analysis of website use | Processor | EU and USA |
| Email service provider for info@silviailvesmusic.com | Receiving contact form messages and emails | Processor | Estonia |
We may also disclose data where the law requires it, for example to a court or supervisory authority. We may also share it with our accountant or legal adviser, who are bound by confidentiality.
The website’s fonts are loaded from our own server, so no font service receives your data.
Google, Microsoft and MailerLite have parent companies or service locations in the United States, so data may be transferred there. Each transfer is based on one of two safeguards:
You can request a copy of the safeguards at info@silviailvesmusic.com.
You have the right to:
To exercise your rights, write to info@silviailvesmusic.com. We will reply within one month. For complex requests we may extend the deadline by up to two months and will tell you why. We may ask you to verify your identity first. Exercising your rights is free of charge.
If you believe we are processing your data unlawfully, please contact us first so that we can put it right. You also have the right to lodge a complaint with the Estonian Data Protection Inspectorate or the supervisory authority of the EU country where you live or work, and to go to court.
Under § 8 of the Estonian Personal Data Protection Act, a child under 13 may subscribe to the newsletter only with the consent of a parent or guardian. If you think a child has subscribed without it, write to us and we will delete their data.
The website is available only over an encrypted connection (HTTPS). Access to the website’s administration and data is limited to those who need it and is protected by passwords and two-factor login. Our service providers are obliged to keep data secure.
We may update this privacy policy if our services or the law change. The current version with its date is always on this page. If a change significantly affects how we use your data, we will also notify newsletter subscribers by email.
Last updated: November 2026
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